London based eyewear brand PRISM wanted their packing to reflect their own approach — luxurious yet modern.
The end result was a technically challenging, crystalline structure. Rethinking traditional eyewear packaging, we took inspiration from the product itself to tell a story around light, clarity and refraction. The case resembles a carved crystalline structure.
Technically, this was a demanding process with various stages of development. Working closely with the manufactures we used injection moulding in two different polymers, Surlyn and Polycarbonate for the lid and case respectively to bring the product to fruition.
PRISM have succeeded with retailing worldwide, in stores including London’s Dover Street Market, Barney’s in New York and online with Net-A-Porter.com.