Paper Soho — A modern edgy logo inspired by the original mark
Branding, Graphic Design, Logo, NIghtclub
Paper Soho is a revival of the famous Paper Club that was homed in Piccadilly during the noughties. The new ident draws its roots from the original mark but with a modern edgy, perhaps anarchic Soho twist. The Paper Soho website has been heavily centered on social media platforms to create a visually dynamic live feed platform that reacts to the vibe within the club.