Craft & Narrative

Moyses Stevens — Modern refinement for a floral icon

Branding, Flowers, flowers\, Logo, Product Design

Modern refinement for a floral icon. 

Moyses Stevens is the oldest multistore florist in London whose heritage precedes them. 

We refined the original logo and brand assets to bring them into the 21st century, developing the new tagline ' Floral Artistry London' to capture the artisan nature of their work as well as a sense of London provenance. 

Part of the project included the creation of a new sub-brand; ‘Roses By Moyses Stevens’, taking inspiration from their classic look and feel. 

Moyses Stevens have stores on London’s Regent Street, Sloane Square, a concession in Harrods and a strong online profile.