Craft & Narrative
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Blackberry — How do you create a consistently premium visual identity?

Branding, PAckaging, packaging, Packaginh

Blackberry required a global, premium identity that had to be consistent and work across several global regions. 

A visual style that could be used across their entire portfolio of core accessories, we worked within the constraints of the simple carton structure.

Working through concepting, design development and art-direction — the project culminated in the creation of a consistent typographic, visual and communicative style that works universally. 

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